How to make the best Insta Reels

Short-form content is pretty popular these days. TikTok made this style of content popular but since then almost all major social media applications have adopted this style of content. Instagram does it with Instagram Reels and YouTube does it with YT shorts.

The fundamentals of making this style of content are the same across all the platforms. Since the videos are very short and snappy, you only have a small time to win over your audience and get your message across. So let’s look at some tips on how to make the best Insta Reels.

1.Record high-quality footage
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Making good short-form content starts with capturing the best footage for it. If you don’t shoot good-quality footage for your reels, then it is just an uphill battle from there. 

Credits Magnus Andersson via Unsplash

You don’t have to use expensive professional cameras to record good high-quality footage. Smartphone cameras these days are pretty good. You just need to take lighting and angles to your advantage.
The easiest way to shoot a good video is to use natural light to your advantage.
Nothing ruins a good reel more than blurry and grainy video footage.
 
1.Hook in your audience
 
Instagram Reels are really short. By default, Insta reels are only 15 seconds long. This is the main appeal of short-form content. As it lets viewers consume a lot of content without taking up a considerable amount of their time.
 
So it is even more important to hook your audience in the start before they move on to the next video. 

Credits ConvertKit via Unsplash

​Use snappy and exciting transitions or lots of movements to retain viewer attention. Start with a great hook or dramatic effects so you keep your viewers asking for more and they stay with you.
 
1.Entertainment or Inform your viewers
 
Insta reels are categorized into two basic types of content, entertainment, and information. Decide what style of content you want to make.
 
As both styles of content can have different tones, styles, and overall vibes. 

Credits Jenny Ueberberg via Unsplash

This will also determine the type of audience you get. So choose wisely. It is better to choose a style that matches your interest and personality. Making content that you enjoy making is as important as the content itself.​

1.Take inspiration from others
There is no point in reinventing the wheel. Look at what other popular content creators are doing in your space and take inspiration from that. They have achieved success by experimenting with what works and what doesn’t.
This also helps with attracting and retaining an audience because they see a similar style and they want to stick with that style of content.

So what are you waiting for? Start experimenting with Insta Reels today and tag #UrbanJungleApp so we can see what you have done!

Use the Urban Jungle Photo Editor to unleash your creativity. Download it now for free on the Apple app store.

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